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In 2003 Lucy Pinter and Flora Evans launched the English brand Superfine, specialized in the production of trendy leather and denim clothing. The style, inspired by London taste, is irreverent, a bit punk, a bit purist and very rock and roll. Superfine was one of the first pioneers of the skinny jeans silhouette and became a strong brand thanks to its simplicity, richness of hidden details and exploration of inventive and specialized denim treatments. Superfine has collaborated with the designer Phillip Treacy and Robert Cary-Williams on hip hat style successful collection.
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