Juicy Couture was founded in 1994 by Pamela Skaist-Levy and Gela Taylor.At the beginning  it creates above all t-shirts but in 1999 it begins to create work on denim and sporty clothing.In 2003 the brand is bought by Liz Claiborne Inc. but Pamela Skaist-Levy and Gela Taylor continue to be the artistic directors,nowadays Juicy Couture’s items are loved by personalities as J.Lo and Cameron Diaz.